Creative Macros – Interlincx

Macros are available within the Creative's Target URL and CAG fields (e.g. headline, description, etc).

Target URLs

An example of using macros within the creative target URL:

http://tracking.com?aff_click_id={{clickId}}&adv_sub={{adId}}

When the Creative is rendered, the {{clickId}} and {{adId}} macros will be replaced with the value of the Lincx Click ID. For example:

http://tracking.com?aff_click_id=cjrlxwohg0000q9pppznx9q1v&adv_sub=abcdef

Note - The url will actually become:

http://tracking.com?aff_click_id=cjrlxwohg0000q9pppznx9q1v&adv_sub=abcdef&clickId=cjrlxwohg0000q9pppznx9q1v

because clickId={{clickId}} is always appended to the target URL.

Here is an example of adding geo information to a Creative that is using a CAG with a "headline" field:

Headline:

Check out the best deals for lion tamers in {{geoCity}}, {{geoState}}!

This depending on the visitor's location this will become something like:

Check out the best deals for lion tamers in Los Angeles, CA!

Available macros for the creative target URL and CAG fields:

Any provided criteria (provided via data-* attributes, lincx-* url query parameters, or the window.lincx() JavaScript method -- see documentation on passing criteria for more information)
Key/values placed on the ad itself (when editing an ad entity)
Platform provided values:
- geoState - "CA"
- geoCity - "Los Angeles"
- geoCountry - "US"
- geoRegion - "CA"
- geoPostal - "90068"
- scoreKey* - zone score key from the client script data atttribute data-score-key="rich"
- timestamp* - visitor local timestamp, example 2019-02-01T15:00:33+03:00
- utcHour* - for example 12
- visitorHour* - for example 15
- zoneId* - unique zone identificator
- adId* - unique ad identificator