What is an Ad Group?
Ad Group does a lot of heavy lifting. It owns/contains Ads. Enable/disable. Control frequency capping. Can limit impressions, clicks and conversions. Can whitelist or blacklist the showing of ads based on custom criteria passed to the ad server from the JavaScript tag on the publisher page (zone). Whitelist/blacklist the showing of ads based upon geographic location. Set day parting rules.
Creating an Ad Group
Attributes
- Name: A descriptor for the Ad Group.
- ID: A unique identifier for the Ad Group generated randomly on creation.
- Creative Asset Group: The name of the Creative Asset Group which the Ad Group belongs to or has an association with.
- Enabled: A boolean value that indicates if the Ad Group is enabled or not.
- Limits:
- Frequency Capping Quantity: A numeric value to represent the number of times a specific visitor to a website is shown a particular ad in the Ad Group.
- Frequency Capping Days: A numeric value to represent the number days over which to track how many times a specific visitor to a website is shown a particular ad in the Ad Group.
- Impression Limit: A numeric value to represent the impression limit for the Ad.
- Click Limit: A numeric value to represent the click limit for the Ad.
- Action Limit: A numeric value to represent the action limit for the Ad.
- Custom Targeting Criteria:
- Whitelist: This setting allows you to specifically target selected Channel or Zone Types while excluding all others for Ads in the Ad Group.
- Blacklist: This setting allows you to specifically exclude selected Channel or Zone Types while including all others for Ads in the Ad Group.
- Geographical Targeting:
- Whitelist: This setting allows you to specifically target selected US States while excluding all others for Ads in the Ad Group.
- Blacklist: This setting allows you to specifically exclude selected US States while including all others for Ads in the Ad Group.
- Time of Day Targeting: This is a selection of check boxes that enable you to limit the Ad targeting for Ads related to the Ad Group to a particular time of day (based on either the visitor's time zone or your time zone).
Actions
- Ads: Links to a page that shows associated Ads.
- Clone: Creates a copy of the Ad Group.
- Edit: Links to a page which allows for editing, modification, addition and removal of the attributes listed above.
- Archive: Removes the Ad Group.